Connecting with audiences online is nothing new for the music industry, but in the last year the restrictions on live events have meant many artists and organisations have had to develop new strategies to engage with fanbases. Equally with audiences themselves confined to their homes, the need to deliver exciting and meaningful experiences through laptop and phone screens became both a challenge and a priority for many. In this session we talk to artists and organisations that have been able to adapt to the situation, and who have been able to build communities, and create memorable musical moments in the most difficult of circumstances. We also consider what the legacy of this new way of reaching audiences could be. 

 

with

 

David Agnew (English Folk Expo) – Moderator

Kapil Seshasayee (Artist)

Marie-Claire Daly (StreamGM)

Pauline Macocco (Driift)

Thom Rylance (The Lottery Winners)