Artists’ careers are evolving in a myriad of ways in the modern music landscape, and now more than ever managers are having to navigate the complexities of developing talent, building fanbases and finding new markets in an ever-changing environment. Fans’ attention is hard fought, listening behaviour is transforming, the live sector can be saturated and social media seems to rewrite the rules on a regular basis and it is the artist manager who has to figure it all out and try and stay one step ahead. In this panel we hear from a range of artist managers about their experience of supporting talent and building careers in a turbulent industry.  

Presentation on a new project by Greater Manchester Health & Social Care Partnership

I'm Not Even a Musician

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Hosted by Thirty Pound Gentleman's Danny ' Falz' Fahey, I'm not even a Musician! will be exploring how some musicians perfectly juggle their ambition, musical outputs, and careers alongside family and parenting commitments, alongside full time jobs, or alongside unconventional jobs, finding the sweetspots and making it all work.

The live music sector in the UK remains strong and brings in substantial revenues for the industry. For many artists it is where they build their fanbases and provides their key source of income, and yet the sector is not without its problems. There are serious concerns about the health of grassroots scenes across the country, and there is much debate around areas such as diversity, exclusivities and the concentration of power into fewer and fewer hands. In this panel we explore the current issues of the sector, and what is and isn’t working for booking agents, promoters, venues and others at the coalface of the industry.

For this session we hear from a range of musicians about their experiences of working in music. What are the skills, traits and breaks that helped them to succeed, and what lessons have they learned that they would pass on to fellow musicians? We also consider if the career prospects for musicians have changed over the years and whether the industry is becoming more or less artist friendly.

Drinks and networking session